Preparing for farmers’ market season

Throughout 2023, I knew that eventually I wanted to try selling at one of the local farmers’ markets. I see this as a good extension of my go slow approach to growing the business and marketing the BAKE:works, my micro-baking workshop. To stand out a little bit, I’ve been thinking a lot about how to transport and display my baked goods. One solution is to design and build handcrafted wood boxes that serve a useful purpose but also look good. 

The standard farmers’ market table I’ve seen is roughly 6 feet (1.8 m) long  by 2.5 feet (0.76 m) wide. Within this space, I’ll fit three boxes. Two will showcase artisan loaves, and the third will showcase pastries. I’m being somewhat conservative in how much to bake since the whole farmers’ market scene is new for me. I’d rather tell potential customers I’ve sold out than end up with bringing more than I can hope to sell. I’m seeing the table set up like this…

For the table skirt, I’ll press my logo front center on a piece of solid, colored fabric. I like the way this looks.

While the breads and pastries are definitely the focus, I also plan to quietly gauge customer interest in the handmade display boxes themselves. I want to see what people have to say about them. I’m going to build the boxes to last, so I plan to use a nice hardwood like maple. A cool little detail I’ll incorporate are the interlaced corners inspired by the classic detail the arts and crafts architects Greene & Greene used in their furniture. There’ll be two versions, one with straight sides and the other flared. The flared version will take quite a bit more effort to build but I’m looking forward to the challenge. The animation below illustrates the basic form. 

I like both but it’ll be interesting to hear from folks at the market think. Out here, the farmers’ market season runs from June – September. So, I need to get started soon. 

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